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Strategy Development

Successful marketing and public relations begin with thoughtful planning. Understanding where you are today and clarifying what you’re trying to accomplish are the first steps in developing strategies and a plan of action that will work toward achieving those objectives.

Start your strategic marketing and public relations program with our holistic approach to planning:

  • Brand investigation/assessment

  • Evaluation of company background, offerings and positioning

  • SWOT analysis

  • Competitive landscape review

  • SMART objective identification

  • Custom strategy development

  • Primary target audience identification/personification

  • Core messaging platform (overall positioning, key messages, value proposition) and unique voice

  • Marketing/PR foundation review (evaluate/recommend assets)

  • Strategic plan/budget/calendar development

CONTACT US TO GET STARTED

Strategy Development Articles

Authenticity in an AI World

https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg 0 0 Edge Marketing https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg Edge Marketing2024-11-20 18:04:142024-11-20 18:04:14Authenticity in an AI World

Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg 0 0 Edge Marketing https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg Edge Marketing2024-10-28 15:23:522024-10-28 15:43:04Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

Embracing Multimedia for Modern Public Relations

https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg 0 0 Edge Marketing https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg Edge Marketing2024-09-20 17:49:092024-09-20 17:49:09Embracing Multimedia for Modern Public Relations
 
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“Edge is an integral part of the Doc.It team.  They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

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