Frequently Asked Questions

What does Edge Marketing do?
Edge Marketing is a strategic marketing and public relations agency specializing in earned media, digital content, GEO (Generative Engine Optimization), SEO, branding, and tailored marketing and PR for technology and service companies.

What is Generative Engine Optimization (GEO) and why is it important?
GEO optimizes your brand and content to ensure it’s not just found by search engines, but cited and recommended by AI-powered platforms, generative search tools, and virtual assistants.

How does GEO differ from traditional SEO?
While SEO focuses on rankings and organic clicks, GEO goes further by making your content the trusted answer AI engines use in zero-click and conversational searches.

Who makes up the Edge Marketing team?
Our team includes seasoned marketers, PR specialists, writers, strategists, and digital technologists; all with years of experience in professional services and technology sectors. We also partner with top-notch designers and programmers to ensure that we can provide a full service offering for our clients.

How can Edge Marketing help my technology or service company stand out?
We create a unique blend of content, PR, and digital marketing, positioning your team as industry experts and ensuring AI platforms cite your brand in relevant answers and recommendations.

What services does Edge Marketing offer?
Edge provides GEO, SEO, PR and media relations, thought leadership content development including bylined articles, blog posts and long-form content, branding, website development, content marketing and digital content optimization, and multimedia content production (like podcasts, video, animation, infographics, etc.).

How does Edge Marketing measure the ROI of its campaigns?
We track digital visibility, AI citations, earned media placements, web traffic, high-quality leads, engagement, and overall business results.

What industries does Edge specialize in?
We focus on technology, SaaS, consulting, legal tech, accounting tech/fintech, B2B services, and other professional service companies.

What makes Edge’s approach to content unique?
We create content with dual audiences in mind, real people and AI engines, structuring information for authority, trust, and optimized AI-generated answers.

Does Edge help with press releases and media outreach?
Yes, we draft, optimize, and distribute press releases to maximize traditional coverage and GEO benefits, and we secure earned media to build your reputation.

How do GEO and PR work together?
Investing in PR/media outreach is more important than ever. Earned media, bylines, and citations in respected publications greatly increase the likelihood your brand is recognized and cited by AI engines, improving GEO outcomes.

Can you help optimize our existing website for GEO?
Absolutely! We assess your current site for technical performance, content structure, metadata, schema markup, and recommend improvements for both SEO and GEO.

What kind of results have clients seen with Edge’s GEO strategy?
Clients have experienced significant increases in brand citations in AI-driven answers, improved web visibility, and stronger lead generation compared to traditional SEO alone.

Do you offer ongoing support or just one-time projects?
Both. We specialize in ongoing PR and marketing support, working closely with clients as a trusted partner to build sustainable results, and we also offer fractional CMO and project-based engagements.
What is a fractional CMO, and how does it work at Edge.
Our fractional CMO service provides experienced marketing leadership on a part-time basis that offers long-term strategy, oversight, and execution without the cost of a full-time hire.

Is Edge Marketing experienced with branding and rebranding?
Yes, we help clients clarify their brand’s promise, develop visual and messaging systems, and roll out new branding for digital and AI discoverability.

How does Edge keep up with AI and digital marketing trends?
Our team stays current through firsthand platform research, continuous learning, industry events, in-house podcasting, and reviewing the latest from Google, OpenAI, and PR sources.

Can you help us create thought leadership content?
Absolutely! We specialize in bylined articles, blog posts, case studies, and podcast episodes that position your team as go-to experts in your sector.

How do I get started with Edge Marketing?
Simply fill out our contact form or schedule a consultation via our website and we’ll discuss your unique needs and tailor a strategy for your goals.

Where can I access Edge’s free resources and guides?
Visit our website’s Resources section for free guides, tips, and the “Making Every Click Count: SEO Meets GEO” PDF, designed to help your brand thrive in both classic and AI-powered search.