The dedicated professionals at Edge combine industry expertise with real-world experience, having worked in-house at law firms, accounting organizations, and professional services providers. Staying ahead of trends like AI and evolving digital tools ensures that Edge Marketing remains the ultimate guide for companies ready to lead in their industries.
Nicolle joined Edge Marketing in 2007, initially as a short-term, part-time opportunity. However, her passion for marketing and public relations in the legal and accounting technology industries quickly turned this role into a permanent and fulfilling career. Today, Nicolle leverages her industry expertise to help clients strategically plan and execute marketing and public relations initiatives that drive growth and align with their business goals. Her ability to navigate the dynamic legal and accounting tech landscapes makes her an invaluable partner for companies looking to gain a competitive edge.
Before joining Edge Marketing, Nicolle worked at Kroll Ontrack, where she served as the Director of Marketing Services. In this role, she led a high-performing team in delivering innovative marketing and public relations strategies for the company’s two product lines, which focused on legal and technology-driven services. Her experience at Kroll Ontrack deepened her knowledge of the challenges and opportunities in the legal technology space, equipping her with insights that continue to inform her client work today.
Nicolle lives in Illinois with her husband and their two lovable but energetic boxers, Jax and Louie. She’s a proud mom of two daughters: her eldest followed in her footsteps and recently graduated from the University of Minnesota Duluth (where Nicolle earned a Bachelor of Arts in English), and her youngest is pursuing her studies at Indiana University. When she’s not crafting strategies or driving results for her clients, Nicolle enjoys spending time with her family.
Fearless, precise, and results-driven, Cindy has been a dynamic force at Edge Marketing since joining the team in 2008. With the ability to tackle any marketing challenge with confidence and ease, Cindy delivers marketing strategies that consistently achieve great results. Her advice and energy to accomplish goals are qualities clients prize, earning her a reputation as a trusted and invaluable partner.
Cindy works closely with Edge’s clients to grow their businesses through thoughtful and well-planned marketing communications. Whether she’s embedded as part of a management team or driving specific marketing tactics, Cindy applies her unparalleled experience to create meaningful impact. From high-level strategy to tactical execution, there isn’t a marketing challenge she hasn’t tackled with precision and success throughout her career.
Outside of work, Cindy brings the same drive and energy to her personal passions. She has completed two marathons, 18 half marathons, five duathlons, and countless shorter races. An outdoor enthusiast, she enjoys hiking and mountain biking and recently relocated with her husband to be closer to parks, trails, and the wild shores of Lake Superior.
Since joining Edge Marketing in 2007, Vicki has been a cornerstone of the agency’s success, serving as the director of global public relations. Her unmatched ability to form strategic relationships with influential media and industry leaders has been instrumental in propelling clients’ brands to new heights. By building trust and fostering long-term connections with key influencers, Vicki ensures that each campaign she manages delivers maximum visibility and credibility for Edge’s clients.
What sets Vicki and the agency apart is her impeccable timing and relentless drive for excellence. Whether directing product launches, crafting impactful brand PR strategies, or overseeing media relations, Vicki’s precision and dedication consistently elevate Edge’s public relations offerings beyond industry standards.
Vicki provides strategic communications counsel to C-suite executives and marketing decision-makers in the legal and accounting industries, helping them navigate complex environments with confidence. Her expertise has been showcased in numerous industry publications, including Legaltech News, Legalverse Media, Marketing the Law Firm, and Business News Daily. A longtime leader in the PR and communications space, Vicki also served for over a decade as the national director of marketing and public relations for Women in eDiscovery, leaving a lasting legacy of impactful leadership.
Outside of her professional achievements, Vicki takes pride in her role as a devoted mother and grandmother. While she excels at launching products and brands, she considers her greatest accomplishment to be successfully launching her four children into adulthood. Now enjoying her quiet empty nest, she cherishes time with her husband, family, and her beloved granddaughter.
Since joining Edge Marketing in 2020, Mary has quickly established herself as a dynamic force in the legal and accounting marketing industry. Equipped with immense technical expertise and a creative mind, Mary combines ambition, energy, and adaptability to deliver remarkable results for Edge clients. Her talent for translating complex strategies into engaging social media campaigns and impactful brand identities has made her an invaluable member of the Edge team.
Learning alongside industry experts, Mary’s proactive approach and innovative thinking have driven significant growth in clients’ social media presence and engagement. Joining the team during a time of global uncertainty proved a defining moment in her career, as it enabled her to adapt swiftly to change and help clients navigate a rapidly evolving marketing landscape.
Mary’s versatility and unwavering drive make her unstoppable in everything she takes on, whether it’s delivering outstanding results for clients or developing forward-thinking strategies to elevate their brands. When she’s not driving results at Edge, Mary enjoys spending quality time with family and friends, baking new creations, and exploring fresh hobbies that fuel her creative spark.
Tanya joined the Edge team in December 2016, as marketing assistant, database and Excel enthusiast, and token Canadian.
With more than 20 years of experience prior to joining Edge, Tanya worked most recently for a software company in marketing and sales support and firm administration.
Tanya’s Edge teammates and clients benefit from her professionalism, interpersonal skills, and willingness to multi-task. She possesses a strong work ethic and handles her responsibilities with a can-do attitude… as long as she’s had her coffee.
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Email: ajuers(at)EdgeMarketingInc(dot)com